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Solving the Swimsuit Problem With Mivallo: A New Apparel Company For The Mountains and The Oceans That Started With A Frustrating Problem

"Finding an 'appropriate' bathing suit for young girls is like curing cancer."

Join us as we explore the world of creativity, entrepreneurship, and problem-solving with our guest, Matt Murph. We discuss Matt's journey from building web apps to launching a new lifestyle apparel brand called Mivallo, and how creativity and determination have driven his success.

We get started talking about the band “Dream Theater” then move to a few significant turning points in Matt’s life, including learning the importance of buying low and selling high when selling candy to classmates.

We transition into the incredible story of creative iteration that led to the launch of a web app for donations that changed Matt’s life forever, what he learned about the importance of meaningful work vs working for money, and why he is taking on making and sharing Mivallo.

Why does getting super specific about what problem you’re solving matter so much in business? What do you do if you have an idea and vision for a technology company but you’re not a technical person? Why is picking the right brand name for a product matter so much more than a service? What if you have a brilliant idea that you know will work but you don’t want to tell anyone because you’re worried someone will steal it?

Check out this episode with Matt Murph for the answers to those and more.

3 Fun Facts About Matt

1. He sold roses at popular date spots in high school and started entrepreneurial pursuits at a young age.

2. He learned to code to build a web app to help churches with online donations which launched a business that doubled in growth for several years in a row until he sold it. You’ll never guess how the idea for this came to him!

3. He is starting a clothing brand called Mivallo and has his teenage daughters involved in the new venture. The inspiration for Mivallo is the perfect example of the importance of solving a specific problem when starting a new business rather than creating a solution looking for a problem.

Excited for you to hear this one and please do take a minute to leave a review wherever you watch or listen to Make It. Share It.

Matt’s Instagram: https://www.instagram.com/mmurph

Mivallo Website: https://www.mivallo.com/

Chapters:

00:00 Introduction and Getting to Know Matt Murph

05:17 Entrepreneurial Habits: Seeing Opportunities and Going for the Lowest Hanging Fruit

12:57 The Creation of Easy Tithe: An Online Donation Platform for Churches

30:03 Transitioning from Building a Successful Company to Accidental Retirement

37:32 Venturing into the Clothing Industry: Innovating Solutions for Women's Bathing Suits

39:50 Empowering Mothers and Daughters

44:36 Solving the Swimsuit Problem

46:25 The Power of Unique Branding

50:56 Word-of-Mouth Marketing

53:28 Avoiding Trendy Fashion Choices

56:23 The Fulfillment of the Journey

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